Ford has once again revolutionized the electric vehicle market with the introduction of its first Performance Upgrade for the 2024 Mustang Mach-E GT. This enhancement offers an unprecedented level of personalization and performance, setting a new benchmark in the industry.
Already celebrated for its innovative design and electric powertrain, the Mach-E GT now boasts the Mustang Mach-E GT™ Performance Upgrade, pushing the boundaries of what an electric vehicle can achieve. With this upgrade, the Mach-E GT can accelerate from 0 to 60 mph in a staggering 3.3 seconds, outpacing notable competitors such as the Tesla Model Y Performance and the Porsche Macan 4 Electric. This remarkable improvement is made possible through Ford’s advanced powertrain thermal modeling and control algorithms, combined with their new in-house eMotor, which provides an additional 100 lb-ft of torque compared to models without the upgrade.
Chet Dhruna, General Manager of Integrated Services at Ford, expressed his excitement about this development, highlighting how the Performance Upgrade is a direct response to customer feedback. "Our customers wanted improved performance capabilities, and the optional Performance Upgrade is our team delivering on that feedback," Dhruna noted. This upgrade can be selected at the time of vehicle purchase or added seamlessly at a later date, offering flexibility to owners.
Customization is a key aspect of car ownership, allowing drivers to infuse their vehicles with personal touches that reflect their identity. Dhruna reminisces about his first car, a 1983 Mazda GLC station wagon, which he personalized with a cool stereo and custom wheels. This passion for personalization has driven Ford to develop cutting-edge digital experiences that enhance the ownership journey beyond traditional modifications.
The Mustang Mach-E GT Performance Upgrade is just the beginning. Ford is paving the way for future enhancements through software updates, enabling a continuous evolution of features and services. This approach not only boosts performance but also opens new avenues for entertainment and other personalized experiences. The Ford and Lincoln Digital Experience infotainment system exemplifies this vision, providing a seamless and enjoyable user interface.
Looking ahead, Ford aims to expand these capabilities across various domains, making software the defining element of the vehicle experience. This Performance Upgrade marks the start of an exciting era for Ford and its customers, promising more thrilling innovations and personalized digital experiences in the near future.
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